Marketing Tools Highlighted at Member Demo Day

Posted by Tamara Neff on Jun 7, 2016

In Entrepreneurial Skills, Blog, Startup Community

Four Athens startups gathered for a lunchtime Member Demo Day in May to share and discuss favorite marketing tools. Demonstrations were made by two Athens startup founders, Dustin Checketts of Paperboy Games and Ty Frix of Ichor Sports. Given their unique user base, each spoke on the specialized marketing processes they created over time, how they measured success along the way, and the tools that helped them get there.


Demo Day photo

For Paperboy Games, App Search Optimization was key in strategic competition for attention in the game apps markets. Their tool of choice for ASO was SensorTower. For a game-centered audience, there was also some discussion with the group as to the value of various social media platforms and leveraging gaming media like


Automational as an email marketing automation tool was a favorite of Ichor Sports founder and CEO Ty Frix, whose primary customer base is physical education teachers and sports coaches in schools across the country. Discovering that email is the main communication medium used by the target market, a 3-step automated process was created to send follow-up emails based on a prospect’s actions.


The Four Athens community continues to bolster success among the local startup and small business sector through these types of valuable relationship building opportunities and lesson sharing events. In addition to Member Demo Days, Four Athens hosts a weekly happy hour every Wednesday, Coffee Catch-Up every other Tuesday, monthly Lunch & Learn meetings, and a monthly ATDC @ Four Athens day, as well as Fall and Spring semester student recruitment events and a quarterly speaker series, among others.


Four Athens events are designed to connect local startups and entrepreneurs to resources they need to succeed and engage the broader community in the thriving startup scene doing great things in Athens. Find out about upcoming events with Four Athens at to be a part of it!